The Brand

As a young history-obsessed child, Gaurav Mehta found endless joy in historic Coins & Stamps. To this young, curious learner, they unlocked a yet undiscovered treasure-trove of magnificent tales. Stories of his own state of Rajasthan, of the glorious past of his own ancient homeland India. Always one to tinker around with his father’s tools, Gaurav had this ingenious idea of fashioning his own, unique, one-of-a-kind timepiece. An expression of himself, an extension of his interests, one that would become, his signature. This led to the very first Coin Watch, fashioned, albeit a bit crudely using some rather rudimentary methods and a loaner-watch. The idea that was born however, would go on to completely redefine Luxury Watches.

The process of customizing a bespoke luxury watch is indeed an art. Each watch echoes the possessor’s characteristics and connotes its own story through the dial. A requisite for customization involves closely working with the client in understanding their vision. Numerous watch connoisseurs approach with monograms, coins and motifs of personal significance that they want to turn into heirlooms. The first interaction between the client and the expert watch designer leads to exchange of ideas which are worked upon to build concrete concepts and designs. The designer and the watch maker then transform this idea into a sketch or even a digital creation to convey the message as envisioned by the client. The sketch is used to create a 2D drawings where the design detailing is done and the concept is finalized. The final 3D model is created with all the details and rendering. The watches can be handcrafted in gold using the finest quality of parts and machinery. Manufacturing of watches requires intensive care which is responsibly fulfilled by Jaipur Watch Company.