Brides of Jaipur, Jaipur Watch Company's intricate new women's jewellery watch collection, makes a grand debut Jaipur Watch Company, India's premier micro-luxury watch brand, enters a new chapter in its horological journey with the debut of Brides of Jaipur. This collection introduces the
brand to the women's jewellery watch segment. The launch event, an elegantly themed evening at Sawai Man Mahal, celebrated the art, heritage, and culinary traditions of Jaipur and Rajasthan. Designed for the wedding market, this collection of intricately crafted women's jewellery watches draws inspiration from Rajasthan's rich jewellery traditions and centuries-old craftsmanship. Guests were immersed in Jaipur's vibrant culture, from its music and wedding customs to its cuisine. They also gained valuable insights into how the city's architecture and artisanal heritage have shaped its jewellery traditions through presentations by Mr. Gaurav Mehta, Founder of Jaipur Watch Company, and Ms. Archana Surana, design educator and Founder & Director of the ARCH College of Design and
Business, Jaipur. Actor Malaika Arora, a Friend of Jaipur Watch Company, commended the work done by Gaurav Mehta and his team on the Brides of Jaipur Watch Company Collection. "This
collection draws inspiration from Jaipur's architectural marvels, reflected in the palaces and
havelis, as well as its heritage of jewellery craftsmanship," she said in a video message at the launch. "You will love it, as much as I do,"