These watches have a hand-painted dial, painted by miniature artists from Rajasthan. It takes about 5-7 days to complete one such dial.
Pichwai (pichvai) is a style of painting that originated over 400 years ago, in the town of Nathdwara in Rajasthan, India. Intricate and visually stunning, pichwai paintings depict tales from Lord Krishna's life. Creating a pichwai dial can take over a week, and requires immense skill, as the smallest details need to be painted with precision. The common subjects found in pichwai paintings are Radha, gopis, cows and lotuses.
Originally, pichwai paintings were used to decorate the temple of Shrinathji in Nathdwara, hung behind the deity to celebrate different seasons, festivals and events in Lord Krishna's life.
Like several other traditional Indian art forms, the art of Pichwai is also dying, and requires recognition and revival. That is the reason Jaipur Watch Company has created the art of Pichwai on a Stainless Steel watch dial.